At one time, marketing a real estate business was as simple as getting out in the community, getting to know people, and generating some positive word of mouth. Now, however, with so much competition for the eyes, ears, and attention of local buyers and sellers, it’s vital for you to better define your brand and promote it throughout your market and beyond.
These top ten real estate branding tips will help you create a brand that gets attention for all of the right reasons. Then, promote that brand far and wide to bring in the warm leads that convert into enthusiastic clients.
1. Make Real Estate Branding Personal
You may think that branding is for big companies but personal branding is the new watchword in the marketing world. For real estate agents and brokers, personal branding is a vital part of connecting with buyers and sellers online before you ever meet them in real life. Think about the things that make you different from other agents in your market, then develop a personal brand to communicate that unique value proposition (UVP) to prospective clients.
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"You build it, I brand it."
2. Rejuvenate Your Brand Image
It happens to the best of us — a few extra pounds, a few more wrinkles, and we no longer look like that headshot from back in the day. In addition, you may have put time and money into a marketing consultation, a new website, or a new logo a decade ago — isn’t it still okay? Well, no. Times change and your look should change with them. If you’re still holding onto that youthful headshot, that outdated color scheme, or that outmoded website, it’s time for a refresh.
NEED A WEBSITE OR MARKETING ASSISTANCE WITH YOUR CONSTRUCTION COMPANY?
Get in-touch with me, simply hit the button below to schedule an appointment with me.
"You build it, I brand it."
3. Create Consistency
Many real estate pros have one slogan or logo on their social media platforms, another on their business cards, and still another on brochures and mailers. They may be faithfully using their branded font while allowing their team or administrative staff to use another.
For branding elements to be meaningful they need to be consistent across all of your platforms and all of the members of your team or staff. If you haven’t already done so, create a style guide to clarify your brand’s colors, fonts, and the format of your branded materials in order to create a more consistent look.